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Version 2.0
Function as provided in February 2012

Qualification: IT-based service

View the ProCampaign v2.0 Certificate

Cert. No.



29/02/2012 until 28/02/2014





Public Report

ProCampaign v2.0 Short Public Report [PDF] Image

ProCampaign v2.0 Kurzgutachten [PDF] Image


Consultix GmbH
Wachstraße 17
28195 Bremen





Users of ProCampaign v2.0 (who qualify as data controller) are informed about relevant data protection issues by means of a specific information sheet. They are provided with a detailed data protection concept in German language on request. ProCampaign's functionality is described in an elaborate and comprehensible manner in the ProCampaign User Manual.


ProCampaign v2.0 facilitates its privacy-compliant use. However, responsibility for the processing of personal data by means of ProCampaign lies with the user who qualifies as data controller.


ProCampaign is a web based application to support users' Customer Relationship Management (CRM). By means of ProCampaign, personal data of end customers (consumers) are processed for market analysis, customer loyalty and marketing campaign purposes.

End customer data may be transferred by users to ProCampaign via a data entry interface. Furthermore, use of additional interfaces allows for end customers entering data directly in ProCampaign (e.g., by means of completing a form on the user's website).


The focus of ProCampaign is on the so-called permission marketing: It supports the obtaining and management of end customers' consent to the processing of personal data for the above-mentioned purposes. ProCampaign is capable of storing end customers' consent (opt-in) or objection (opt-out), thereby distinguishing between different communication channels (e.g., email, phone).

Target of Evaluation (ToE) is ProCampaign v2.0 (function as provided in February 2012). The ToE includes the following functionalities:

  • Obtaining and management of end customers' consent
  • Assignment of registration numbers
  • Deduplication of records
  • Exclusion of certain end customers
  • Data cleansing
  • Resource analysis
  • Data selection
  • ProComplaint (input mask for complaint management)

The ToE does not include the following optional features of ProCampaign:

  • Check and correction of name and postal address
  • Mover check
  • Designation of most valuable consumer
  • Detection and investigation of violations of terms and conditions

Technical Evaluator

Ralf von Rahden
datenschutz cert GmbH
Barkhausenstraße 2
27568 Bremerhaven

Legal Evaluator

Dr. Irene Karper
datenschutz cert GmbH
Barkhausenstraße 2
27568 Bremerhaven

Formerly Certified Versions



European Privacy Seal for ProCampaign

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