The Adverity Platform serves as an enablement platform for data driven marketing decisions. Agencies and brands may use the product to analyse campaigns across channels and facilitate unified marketing analyses and reports. The platform offers a library of API connectors to online advertising services, customer relationship management (CRM) systems, communication tools and many more.
Data retrieved from these different sources is then processed by ETL software components (extract, transform, load) to be cleaned and harmonised enabling customers to better control their marketing activities, channels and costs across the individual data sources. Customers can set the data sources, the categories of data from these sources, the data mapping and the data destinations via the WebUI.
The evaluation was performed by EuroPriSe Legal Expert Roland Marko and by EuroPriSe Technical Expert Helmut Waitzer. It took place on the basis of the EuroPriSe Criteria Catalogue for IT-products and IT-based Services v201701. The evaluators concluded that Adverity Platform meets all applicable EuroPriSe requirements.
Further information about the certification is available here.
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